SEO Checklist for Small Business

As a small business owner, you have an added advantage of focusing on your requirements and short comings. So if this year, you are planning to improve search engine rankings for your website, here are a few important points to keep an eye on. These Search Engine Optimization tips will help you beat your competition and achieve your desired results quickly and smartly.


                                                                       Digital Marketing
1. Get Google Analytic: One stop shop! One single screen and you can read about your visitors in one shot. Google Analytic not only reflects quantitative stats for your traffic but also help you understand behavior patterns of your visitors.

Keywords lists and search engine list help you understand why any visitor browsed through the pages of your website and what was searched. Time duration of each page will help you understand whether your content on any page was able to hold the visitor on any page long enough or not.

2. Webmaster Tools: Every business needs tools and machinery to operate. In order to operate your website machinery, you definitely need to get acquainted with some of the important Webmaster tools. Some of the important Webmaster tools are search queries, link building, crawling errors, keyword search, Sitemaps, robots.txt and other advanced tools.

3. Keywords Research Tool: Although Google Keyword research will give you enough data to ponder upon, but it is good to have one keyword research tool in your SEO toolbox. Web CEO is a good option that has stood the test of times and has improved over the years.

4. Check Technical Errors: Check out Browseo.net, WooRank.com or similar websites to do a technical audit of your website. 404, 302, 500 errors are some mistakes that you can seriously do away with. These websites will also check for any broken links in your website.

5. Check Latest Trends:

a. Do a qualitative and a quantitative check on your competitors’ websites. Check their sitemap, meta data, presentation, offers, content quality, highlighted content or products including any important feature or content. Such checking will enable you to highlight the same on your website and will also be beneficial in attracting more customers or viewers.

b. Use Yahoo! Site Explorer to learn about sources of your competitor’s website.

6. Opt for Organic: Organic is not only healthy for your body, but for your website too. Instead of bombarding your website on anonymous and unrelated websites via any automated software, it is advisable to build organic links with related websites. You may also request a link back.

7. To-do List: Robots. txt, mobile friendly site, XML sitemap, title tags on each page, h1-h2 tags, SEO body text. As a small business owner, you can garner upon your strength of lending a personal touch to your search engine optimization and search engine marketing techniques.